For this video the client Grace Foods wanted a loop video to support some in-store sampling in a range of Jumbo Supermarkten stores in Holland. The video was to be produced using still images only.
The Brief from the client was that he footage had to convey how easy it is to bring everyday snacks to life with Encona Sauces. The idea being to show people what they can do with Encona Sauces and their favourite foods once they have sampled Encona in the store.
The footage needed to convey Encona Sauces strong ‘food values’ and also had to be engaging, to attract shoppers’ attention in-store.
Music can be used, but it is not necessary.